Experience Meets Innovation
With over 20 years of experience in strategic development, knowledge management, and process optimization, I help businesses harness their expertise and drive lasting change. My focus is on increasing efficiency, facilitating cultural transformation, and enabling data-driven decision-making.
Identify
Define questions to answers, highlight internal/external value
Quantify
Better understand the data and prepare for further use
Capture Value
Transform insights into operational models and processes
Our Tools
Case Studies
Voice of Customer
Leapfrogging Competition
Brand Positioning & Nurturing
Big Data & Analytics
Voice of Customer
Challenge
Management had no visibility how customers perceive services at Brand touchpoints. Reasons for success/challenge was always argued by different stakeholders
Approach
Global customer satisfaction, Brand tracking and launch monitoring. Applied to Wholesale and Retail organization.
Impact
Local market organizations implementing insights accelerated growth. Global sales organization leverages non-financial KPI’s for managing brand experience at relevant touchpoints.
Leapfrogging Competition
Challenge
Innovation becomes more incremental. Understanding consumer and customer needs allows to align the Organization to Invest in high value Innovation projects.
Approach
Understanding consumer and customer needs, develop concepts and business models, enable the organization to think out of the box and develop new solutions.
Impact
Completed projects enabled to increase prices up to 12% and revitalized product categories (growth rate > 20%).
Brand Positioning & Nurturing
Challenge
Growth of the business lead to intra company brand conflicts, leading to in-fighting instead focusing on competition.
Approach
Elicit drivers for brand choice, apply quantitative models for market share/share of choice estimation. Brand Tracking for long-term brand health monitoring.
Impact
Decreased internal competition, focusing on needs based positioning, guiding sales, product management, created long-term growth.
Big Data & Analytics
Challenge
Heterogenous System landscape, growth through acquisition. Upcoming HIPAA/GDPR regulations required new thinking regarding privacy/security.
Approach
Develop Big Data Strategy, focusing on tactical Analytics and strategic framework for data Generation and Transfer.
Impact
Analytical use cases provided double digit millions in additional revenue/optimization. R&D developed and implemented strategic logging functionality.
The price is hot. The conditions are, too. //
“Adaptive Choice Based Conjoint Analysis (ACBC) is an exciting new research technique that allows marketers to understand how consumers make purchasing decisions…”