The meaning of “Leapfrogging” for the Innovation Policy of Companies
// Martin Riedi, Tobias Schlager
Customers are often faced with the decision between buying the currently available version of e.g. Windows and waiting for a new “release.”
The expectations about product improvements, which the company integrates into a new software generation play an important role.
Marketing Review St. Gallen //
“We work closely together”
An interview on cooperation with Martin Riedi, Director Market Insight at Sonova and Professor Dr. Andreas Herrmann, Director of the Institute for Customer Insight at the University of St Gallen.
Sonova International //
Gamification — An approach for marketing of product innovation.
// Jessica Müller-Stewens, Andreas Herrmann, Tobias Schlager, Martin Riedi
An introduction to Gamification in business. Provided case examples illustrated how product related games can be utilized in product innovation marketing.
WiSt Heft 7 //
The price is hot. The conditions are, too.
// Stefan Ruf, Martin Riedi
Adaptive Choice Based Conjoint Analysis — a case study from the medical field. How the analysis is shaping the pricing policy of innovative hearing instruments by Phonak and proves to be a valuable instrument for product optimization and segmentation of target groups.
VSMS Verband Schweizer Markt- und Sozialforscher //