Our Tools

We divide a broad consumer or business market into sub-groups of consumers based shared characteristics.

We define, gather, analyze, and distribute intelligence about products, customers, competitors, and any aspect of the environment needed to support strategic decision making for your organization.

We map the customer journey to help your organization understand how prospects and customers use the various channels and touchpoints, and how your company is perceived.

We track how your brand is doing in the marketplace relative to a set of pre-defined points of differentiation.

We focus on tracking new development of lifestyle trends, evaluate and identify opportunities for your organization’s product innovation.

We utilize this online research method, originating in ethnography, to understanding social interaction in contemporary digital communications contexts.

We identify the place that your brand occupies in the mind of the customer and how it is distinguished from products from your competitors.

We observe what a typical day in a segments’ consumer’s life looks like to identify opportunities for your organization.

We analyze customer attrition rate in your company. This helps identify the cause of the loss and implement effective strategies for retention.